Our journey into the future of art

As digital illustrators, we've always been fascinated by the intersection of art and technology. Recently, we decided to dive into the world of artificial intelligence (AI) to see how it could help us create commercial illustrations more efficiently and creatively.

The idea of working alongside AI felt both exciting and intimidating. Could a machine truly assist in producing work that matches the nuances of human creativity? With curiosity as our guide, we set out to explore the capabilities of these tools and see how they could enhance our artistic process.

The Experiment Begins

The idea was simple: could AI tools like MidJourney, DALL·E, or Stable Diffusion become valuable collaborators in our creative process? We wanted to see if these cutting-edge technologies could help us produce high-quality illustrations that met the expectations of our clients. With a mix of excitement and skepticism, we decided to dive in and put these tools to the test.

At first, using AI felt like learning a new language. Experimenting with prompts and settings was a mix of trial and error, but it quickly became clear that these tools can be useful. What surprised us most was how seamlessly AI could complement our existing workflow, turning vague ideas into great visuals in ways we hadn't expected.

What We Learned

Here are the top three things we discovered during this process:

1. AI is fast and powerful
   • It generates complex visuals in minutes.
   • Great for quick brainstorming.
2. It's not always perfect
   • AI struggles with style consistency.
   • It can take time to refine results to match a vision.
3. It raises ethical questions
   • Who owns the artwork?
   • Is AI-generated content truly “original”?

How We Used AI in Our Workflow

AI didn't take over our process—it became part of our toolbox. Here's how:

Brainstorming

AI generated ideas and mood boards, saving hours of initial concepting and accelerating the creative process. This allowed for more time to refine and perfect the final designs.

Textures

AI created intricate backgrounds and patterns, significantly enhancing the visual appeal of illustrations and designs. It offered unique styles and elements that would have taken hours to craft manually.

Pitching

AI helped visualize ideas quickly for clients, improving presentations and making concepts more tangible. The efficiency and clarity it provided led to faster client approvals and feedback.

The Challenges

Creative Control. We wanted to create a forest scene, but the AI kept adding random elements like futuristic buildings.

Style Consistency.AI excels at individual pieces, but creating a cohesive set for branding is tricky.

Time Spent Tweaking.Despite its speed, AI still required adjustments to meet client expectations.

Why We'll Keep Using AI

AI tools like MidJourney and Stable Diffusion don't replace illustrators. Instead, they:

• Provide inspiration when you hit creative blocks;
• Help with time-consuming tasks like creating textures;
• Push creative boundaries, inspiring new styles and techniques.

Final Thoughts

AI in illustration isn't the end of creativity—it's the start of a new era. If you're an illustrator considering AI, here's our advice:

• Experiment: Try different tools and see what works for you;
• Adapt: Use AI to complement your skills, not replace them;
• Stay Original: Your unique touch is what makes your art special.